Language development
Do you need to define a common sensory vocabulary among your teams? Do you want to be able to illustrate the sensoriality of your products to make yourself better understood? So let’s create together a flavour language of reference adapted to your products and your use.
Evidence Aromatic can work with you to:
- Define sensory references for your products
- Train your teams in this common language
- Create a personalized flavour toolbox
- Help to produce your existing flavour kit
- Train your teams in the principles of sensory language
Sweet spread
As part of your product development, your spread testing does not yet meet your expectations and those of your teams. And despite several proposals from the R&D team, no version seems to stand out.
Create a common sensory
vocabulary
I then support you to create a common sensory vocabulary around your products and those of your competitors.
By bringing together all the players in this project (R&D team, marketing team, industrial pilot team, etc.), we will facilitate communication.
Define the essential
flavour descriptors
After initial work on the appearance and texture of products, I lead all the participants to define the essential flavour descriptors, agreeing on their description thanks to the presentation of an flavour toolbox adapted to the products. At the end of this work session, your team is then required to find a consensus to define the specifications of the spread to be developed, based on objective sensory standards.
They worked with us
F.A.Q.
Want to learn more about language development?
Creating a list of descriptors adapted to your product and understood by all of your employees allows you to improve communication efficiency and define product development objectives more quickly.
Evidence Aromatic recommends a work session with the entire team to find, in consensus, the terms suited to the description of your products. Several tools can be used as supports: your finished products, competing products, a flavour toolbox, etc.
Complete language development for a product type can be completed in one day of work with the team. A session based only on a specific flavour (example “Strawberry”) can be carried out over half a day. In each case, preparation time in advance is necessary.
The expertise of Evidence Aromatic makes it possible to guide the work session according to your objectives and to sort the main information to obtain a consensus.