The Aromatic Sensory toolkit to describe and communicate about flavours


Commun'Evidence
115 bottles of different “descriptors”

  • What is « Commun’ Evidence » ?
    • A universal flavour language, which allow thorough qualification of flavour perception as well as internal and external sharing of these flavours specifications.
    • A concept based on 25 years experience of flavour formulation, application and sensory analysis.
    • Using 115 bottles of different “descriptors” organised by family (e.g., meat) or by flavour note (e.g., fruity).
  • Why « Commun’ Evidence » ?

    Flavour is one of the main key drivers leading consumers to choose of a product.
    The food industry should :
    • Understand the consumers’ flavour expectations
    • Develop performing flavour profiles for their products
    • Position their products differently from competitors
    • Communicate precisely about flavours internally as well with suppliers and customers
Commun'Evidence

Commun'Evidence
115bottles of different “descriptors”

  • What’s the use of « Commun’ Evidence »?
    • To understand and translate the expectations of your consumers in terms of flavour
    • To precisely describe the flavour profile of your range of products
    • To organise and qualify your flavour collection
    • To communicate with internal cross functional teams e.g., R&D , Marketing and QA as well as your subsidiaries using a unique flavour sensory tool
    • To efficiently communicate about flavours with your suppliers and customers
  • « Commun’ Evidence » in your company ?
    • The first step is to share with Evidence Aromatic, your main products as well as the top tiers competitors you wish to profile
    • Evidence Aromatic Evaluate your products, and select the minimum required descriptors in order to qualitatively describe the flavour profile of these products
    • Evidence Aromatic Train your team to learn the descriptors by direct and retro-nasal olfaction
    • Evidence Aromatic Deliver a kit that include the small bottles of descriptors and the list of descriptors, with for each, the name of the flavour substance, and its dilution rate in the solvent.

You want to know more about our services ?

On the phone : +33(0)6 14 08 36 95
By e-mail : ebardonnaud@evidencearomatic.com

Evidence Aromatic
5, rue Toto Brugnon
78370 Plaisir, France